European Penal System Essay Example | Topics and Well Written Essays - 3000 words

European Penal System - Essay Example Government became a symbol of law enforcement and maintaining order. Offenders, if apprehended, will be judged through the penal system. Throughout European history, the plethora of apolitical uprising has challenged the European penal systems throughout the continent. These insurrections challenged the penal system in its law enforcement policies, judicial processes, protection of parties afflicted, and integrity. The European governments made amends to their rudimentary policies and strived to not make biased judgments on certain ethnic coterie. In this composition, the history of European penal systems and governments will be analyzed in how victims are treated after their spats with perpetrators. Also, in this essay, there will be analysis of past cases of government malfeasance toward victims and the flaws in European penal systems. A victim is 'a person who has suffered direct, or threatened, physical, emotional or pecuniary harm as a result of the commission of a crime; or in the case of a victim being an institutional entity, any of the same harms by an individual or authorized representative of another entity. Group harms are normally covered under civil and constitutional law, with hate crime being an emerging criminal law development, although criminal law tends to treat all cases as individualized.' (Hans Von Hentig) Scholars tried to understand the relationship the victim and the offender or 'the killer and the killed.' (Robert J. Meadow, pg. 15) Hans Von Hentig was a connoisseur in the early victimisation theory in the 1940s. He established a hierarchy of types of victims being afflicted. Hentig categorized them using personal factors linked with victimisation such as social, psychological, or biological reasons. A few of these categories will be utilised and elaborated upon in conjunction with certain relevant episodes in history. One group that has been particularly victimised is children. In Hentig's first type of victim are represented in the young. They happen to be easily victimised due to lack of maturity and their vulnerability. Hentig suggested that children are usually subject to violent crimes and sexual offenses. (Meadow, pg.13) Young women are docile and lack the physical strength to withstand an attack from a masculine offender. This is the case primary victimisation, a process in which one person is affected in crime. Domestic violence is also cases where primary victimisation occurs. The European Penal system made concessions against crime such as these and was not lackluster in prosecuting rapists, paedophiles, thieves, and murderers. Victimizers as such were put away from law abiding gesellschaft. The elderly can fall victims to such predators. The elderly represent the third type in Hentig's victim classification. Europe's penal system has made dire efforts to eradicate child trafficking. Those who peddle children for money or subjugate them as slaves are vehemently prosecuted. However, despite the efforts of European law officials who use litigation to mitigate child trafficking, it seems futile because children who are victimized are not convinced that the government is on their side. I commend the organizers of this meeting for recognizing the synergy between the prosecution of traffickers and the protection of victims,

Plato Republic (Translated by G.M.A GRUBE) Revised by C.D.C REEVE Essay

Plato Republic (Translated by G.M.A GRUBE) Revised by C.D.C REEVE - Essay Example Furthermore, Socrates thought that this was the only way to properly live, to live the examined life. If the ruler of a nation lead the examined life, then this would be an example to the citizens to do the same. However, the problem is that sometimes rulers might have to make decisions which are not philosophically sound. If every single ruler in the world was a philosopher, this might work, but one philosopher king in the midst of a world of regular kings wouldn’t stand a chance. Rulers have to be more utilitarian in function; they have to think about what is best for the largest amount of people under their rule. What happens when a decision that must be made is in the best interests of the country, but it is not exactly philosophically sound? A philosopher like Kant stated that the only philosophically sound decision in regards to telling the truth was to never lie. But we can all think of situations under which we can think that it would be less moral to lie than to consider the alternative. The only way that philosophers could be effective kings is if we lived in a Utopia, but then how do we reach Utopia without philosopher

Motivation letter Essay Example | Topics and Well Written Essays - 500 words - 2

Motivation letter - Essay Example I believe that a masters’ degree places me in a better position to explore different fields of research and collect data that will be helpful to the future generations. Another reason that influences me to pursue a masters’ degree is my lifelong desire to be a senior member in the corporate sector. I like giving directions and being the boss. In order to be a corporate leader, a masters’ degree is a requirement. Currently, promotion in the workplace is based on professional and academic merit (Telò 10). At the same time, most of the employees have pursued a bachelors’ degree. This gives an added advantage to those with a Masters’ degree since their field of competition is narrower. Holders of a Masters’ degree are also preferred in many organizations because they have acquired experience interacting with people while doing academic research. I have studied international relations in my bachelors’ degree. However, since this was my first time learning the subject, I believe this was just an introduction. I wish to enroll in the Masters’ program in order to increase my knowledge of the subject and make me more competent in the professional sector. I do not find the need of going to school and later end up without a distinguished title. In one of my long-term goals, I hope to gain a distinguished title of a doctor and a professor. I understand that one must have completed a Ph.D. to acquire the doctorate title. Successful completion of the Masters’ degree will qualify me to enroll in the Doctorate program. This will also give me a valuable opportunity to apply for teaching in a university. I hope to join the Masters’ program in order to enhance my practical aspect of international relations. There is not a single time in my life that I got a chance to interact with people of diverse cultural backgrounds than during my stay at the University. Studying a Masters’ degree will give

Plato Republic (Translated by G.M.A GRUBE) Revised by C.D.C REEVE Essay

Plato Republic (Translated by G.M.A GRUBE) Revised by C.D.C REEVE - Essay Example Furthermore, Socrates thought that this was the only way to properly live, to live the examined life. If the ruler of a nation lead the examined life, then this would be an example to the citizens to do the same. However, the problem is that sometimes rulers might have to make decisions which are not philosophically sound. If every single ruler in the world was a philosopher, this might work, but one philosopher king in the midst of a world of regular kings wouldn’t stand a chance. Rulers have to be more utilitarian in function; they have to think about what is best for the largest amount of people under their rule. What happens when a decision that must be made is in the best interests of the country, but it is not exactly philosophically sound? A philosopher like Kant stated that the only philosophically sound decision in regards to telling the truth was to never lie. But we can all think of situations under which we can think that it would be less moral to lie than to consider the alternative. The only way that philosophers could be effective kings is if we lived in a Utopia, but then how do we reach Utopia without philosopher

E-learning Evaluation Essay Example for Free

E-learning Evaluation Essay The Problem The adaptation of a new e-training program have brought questions of performance gaps in our orientation program to light and have brought into question the usefulness of an e-learning system and weather we should proceed with a more classical training approach in this area. The importance of the information conveyed in this training, such as fire evacuation points and health coverage options, combined with the need to create a positive first impression for new employees makes this program a high priority item. As it can affect workplace safety as well as company liability regarding the mandated OHS training in these fields, it is critical that we ensure that the program is at maximum effectiveness and are able to distinguish training gaps as a result of program delivery or other variables. As employee training and employee orientation are roles of the HR department, it would seem clear that the responsibility for evaluating the effectiveness of the delivery of this training should fall under the same department. Institution and evaluation of new training systems is something that we should always consider a high priority, but these evaluations are generally carried our as part of the delivery model and not as an afterthought, as in this case. Common Methods for E-learning Evaluation Recent writings in the areas of e-learning support a five faucet evaluation of the e-training program and its effectiveness, but it should be noted that this is still an emerging field. These evaluation areas can be considered common industry practice: (1) (2) Reaction Learning Behavior Results Return on investment These areas of focus are considered in context of several factors such as the learner, technology, instruction, instructor, institution, and community (1) to create a rich matrix of evaluation for the program effectiveness and delivery. ROI can be difficult to calculate and so has been grouped in with results in a number of methods of analysis. E-Learning’s upside seems to outweigh any drawbacks, but more research needs to be done in the areas of concrete costs and benefits as well as the contexts for the transfer of knowledge. â€Å"Proving connections between e-learning and the outcomes – benefits and drawbacks – would assist in the use of evaluation methods† (2)  and the use of evaluation should be considered â€Å"at every stage of the e-learning process† (1). As this field further develops we will undoubtedly see more tools emerge to aid in this evaluation. While the benefits of e-learning are well documented for the right context, the drawbacks highlighted may have some impact for us as well. E-Learning programs may rely heavily on self-discipline, may have a high initial cost, can be difficult to support, and may not be suitable for all types of training or all types of learners. (2) We should keep these limitations in mind when evaluating this program and when looking at implementing further programs of this nature. Application of Current Practices The first and probably most obvious learning to take from these writings is that the evaluation of an e-learning program should take place a various places throughout the delivery cycle. Pre-course, formative, and summative evaluations (1) should have been evaluated prior to this point; this in itself is a lesson we can take away to future implementations. From an evaluative approach we can first look at the learner, their skills, attitudes, and preferences as they relate to this e-learning program. Many of these variables are tied to the reaction level of evaluation but the preset attitude towards a training program will carry much weight in the conscious and subconscious effort put forth by individuals towards it. This form of unintentional or deliberate sabotage, as well as extraordinary effort towards a program will greatly affect results. From this we can see that the attitudes conveyed toward and about the technology, instruction, instructor, institution etc will need to be scanned for any negative presets or experiences with training. An additional factor to be taken from these resources is that the skill sets and resources of the learners may not be capable for this type of training to work. An evaluation of the computer literacy, computer comfort levels, and computer/internet availability that employees may possess is in order. We cannot assume that all individuals will have access to a computer and internet, or the appropriate skills and comfort level for this type of training. Gaps in performance may come about from deficiencies in any of these categories. Evaluation in terms of knowledge transference should be broken into the categories of reaction (as mentioned above), learning – cognitive knowledge transfer, and behavioral  changes. Objective gaps in these areas may be due to factors which are easier to analyze when the barriers are properly identified and grouped. And finally we can learn that the evaluation of this program in an â€Å"almighty dollar† may not be a significant as a blended evaluation which takes into account any increases in program availability this will create, the ability for staff to review the material at any time, and the opportunity to create a dynamic first impression within our staff that may translate into a shift in culture. From these and more we can see that there is much to be gained for our organization in evaluating our training systems, not only in terms of due diligence for current operating procedures, nor simply in terms of ROI – but also in terms of how we can improve, an d aid our staff in their learning. Works Cited 1. A Systemic, Flexible, and Multidimensional Model for Evaluating E-Learning Programs. Mungania, Peni and Hatcher, Tim. 2004, Performance Improvement, pp. 33-39. 2. E-Learning: evaluation from an organizations perspective. Kathawala, Yunus and Wilgen, Andreas. 2004, Training Management Development Methods, pp. 5.01-5.13. 3. E-learning: The Relationship Amoung Learner Satifaction, Self-efficacy, and Usefulness. Womble, Joy. 2008, The Business Review, Cambridge, pp. 182-188.

Social Media In Marketing Communication

Social Media In Marketing Communication The technologies and tools people use to communicate online are referred to collectively as social media (Scott, 2010 ). Social media is not understood in terms of the different technologies and tools but, rather how those technologies and tools allow you to communicate directly with people or intended recipient. The term social media represents media that users can easily participate in, contribute to (Karjaluota, 2008), communicate with and congregate to have fun with friends and community (Scott, 2010 ). Social Media is an emerging phenomenon of recent times. Social media is a group of new kinds of online media embodied participation, openness, conversation, community and connectedness as unique characteristics (Mayfield, 2008). Boyd (2008) refers social media is an umbrella term that refers to the set of tools, services, and applications that allow people to interact with others using network technologies. Social media encompasses groupware, online communities, peer -to-peer and media-sharing technologies, and networked gaming. Mayfield (2008) explain social media is all about being human like sharing ideas, cooperating and collaborating to create art, thinking and commerce, vigorous debate and discourse, finding people who might be good friends, allies and lovers, which our species has built since several civilisation. He further adds social media is becoming popular so quickly, not because its great shiny, speedy new technology, but because it lets us be ourselves. People can find information, inspiration, communities and collaborators faster than ever before. New ideas, services, business models and technologies emerge and evolve at fast speed in social media. According to Scott (2010) social media ; .provides the way people share ideas, content, thoughts and relationships online. Social Media differ from so-called mainstream media in that anyone can create, comment on, and add to social media content. Social media can take the form of text, audio, video, images, and communities (Scott, 2010 , p. 38). Social media is also known as user generated media (Mangold Faulds, 2009). User creates a network among friends, families, celebrities, and those who share common characteristics etc. that has built strong user base among different social media forms. It is becoming popular day by day due to its unique characteristics such as socialising, participating, freedom of expression, engaging, interactivity and easily accessible at fraction of cost. The main important features of social media is to keep in touch with friend, communicate with friend and share memories of good and bad experience through notes, post, blogs, video sharing and photo sharing etc. Social media is sometimes referred to as social software or social computing or computer-mediated communication (Boyd, 2008). In next section, social medias characteristic is explained. Characteristic of Social Media: The power of social media is rooted in its ability to connect people across time and space. The way these tools are used alters plethora of practices, including communication, collaboration, information dissemination, and social organisation (Benkler, 2006; Castells, 1996; Rheingold, 2002). Social media has affected how people interact with one another and, thus, it has the potential to alter how society is organised though they are simply the messengers, social media tools are revered for their potential to connect people( (Shriky, 2008; Tapscott Williams, 2006; Weinberger, 2008). Social media provides power to communicate one to literally hundreds or thousands of other people quickly and with relatively little effort. Participation and making connections are common characteristics among social media platforms. Part of this is informed by the notion of a flat community, in which all parties engage in open dialogue. Influence and credibility are prized in this arena, as the users reputation can often be a key motivator for one to remain active in the dialogue (Karjaluota, 2008). Some of the common characteristics of Social Media identified by Mayfield (2008) are; Participation, social media encourages contributions and feedback from everyone who is interested. It blurs the line between media and audience. Openness, most social media services are open to feedback and participation. They encourage voting, comments and the sharing information. There are rarely any barriers to accessing and making use of content-password -protected content is frowned on. Conversation, whereas traditional media is about broadcast and in contrast social media is better seen as a two -way conversation. Community, social media allows communities to form quickly and communicate effectively. Communities share common interests, such as a love of photography, a political issue or a favourite TV show. Connectedness, most kinds of social media thrive on their connectedness, making use of links to other sites, resources and people. Common Forms of Social Media: There are various tools and format are in practice in the forms of social media. The commonly used or basic forms of social media (Karjaluota, 2008; Mayfield, 2008; Scott, 2010 ; Mangold Faulds, 2009) are; Social Networking Sites (SNS) are virtual communities that allow users to build personal profile, connect with friends, and cultivate a community of friends and to share information, content and communication. Some appeal to broad groups (i.e. Facebook) whereas others are built around particular niches and demographics (i.e. LinkedIn). The common SNS are Facebook, MySpace, Bebo, LinkedIn, Faceparty etc. Blogs are personal web sites written by somebody who is passionate about a topic, which provide a means to share that passion with the world and to foster an active community of readers who provide comments on the feature posts. Perhaps it is the best known form of social media, blogs are online journals, with entries appearing with most recent first. Blogs are vary widely in nature, but tend to be popular as they often provide an unvarnished, insider perspective on a particular topic. For example, user sponsored blogs (unofficial Apple Weblog, Cnet.com) and company -sponsored websites/blogs (Apple.com, PGs Vocalpoint). Content Communities are sites that allow users to post and share content. Such communities exist around anything from videos and photos to stories and links. Some of these sites include voting functions that allow the community to determine the relevance of content. Sites like YouTube, Flicker, Vimeo and Jamendo.com greatly simplify the process of sharing and commenting on Photos, Videos and Music. Other examples are content sharing combined with assistance Piczo.com and general intellectual property sharing sites Creative Commons. Forums are areas in which multiple users can create topics and then comment on these topics. They are commonly used as resources for those interested in particular topic. It is a place for online discussion, often around specific topics and interests. Forums came about before term social media and are a powerful element of online communities. It is also known as chat rooms and message boards, with the main feature being that anyone can start a discussion thread. Wikis are community -generated documents and databases. These websites allow people to add content to or edit the information on them, acting as a communal document or database. The best -known wiki is Wikipedia, the online encyclopaedia which has over 2 million English languages articles. Virtual Worlds represent one of the most novel areas on the web, in which users can engage in immersive worlds. Some of these spaces closely mirror real-world notions such as community and economics. Second Life is an example of virtual worlds. Micro blogging are social networking combined with bite-sized blogging, where small amounts of content updates are distributed online and through the mobile phone network. Twitter is well known form of micro blogging. Social Bookmarking sites like digg, del.icio.us, Newsvine, Mixxit, Reddit allows users to recommend online news stories, music, videos and content to others and vote on what is interesting. Many other forms of social media exist are news aggregators, podcasts (Apple iTunes), mash-ups, company sponsored cause/help sites (Doves Campaign for Real Beauty, click2quit.com), invitation only social networks (ASmallWorld.net), commerce communities (eBay, Amazon.com, Craigs List, IStockphoto, Threadless.com), news delivery sites (current TV), educational materials sharing (MIT OpenCoourseWare, MERLOT), open source software communities (Mozillas spreadfirefox.com, Linux.org) , windows Live, Google community and Yahoo. The Use of Social Media in Marketing Communication: Communication has become more challenging due to rapid changes in technologies, multiple communication channels and consumers constantly changing preferences and media use for obtaining information. Effectiveness of communication will largely depends on understanding of consumers buying behaviour, indentifying their information need and provides them with the right information, in right time at right place. It is enormously important to make sure the appropriate media is used (Ennew, 1993). Selection of a medium is relative with the customer preference with that particular medium. In an interview by www.marketingprof.com , a marketing guru, Philip Kotler says; .major challenge today is getting people attention. Consumers are pressed for times and many worked hard to avoid advertising messages. The main challenge is to find new way to capture attention and position a brand in consumers mind.. (Kotler, 2005 ¶17) Multiple communication channels pose a challenge to marketers to select a right medium to reach their target consumers. Traditional marketing communication media are loosing thier importance and are being challenged by new media. The internet has replaced traditional media such as radio, newspaper, magzine and the TV as the preferred medium for advertising (Selek, 2010). TV advertising is loosing its effectiveness because of growing advertising clutter, the increeasing number of channels and reduced watching of television by certain group of people (Kotler, 2005). Social Media presence in marketing communication is increasing rapidly. Social media is becoming a part of the marketing strategies of organisations irrespective of shape, size, volume and purposes. Marketers are trying to make it as a part of the Integrated Marketing Communications (IMC) and element of their marketing mix (Mangold Faulds, 2009; Li Bernoff, 2008). IMC is a guiding principles, marketers has been practising since its identification as a marketing tools to communicate with their target market. IMC is arguably the best tools, as of now, use to coordinate and control varying elements of the promotional mix- advertising, personal selling, public relations, publicity, direct marketing, and sales promotion to develop customer focused integrated message and to achieve different organisational goals (Boone Kurtz, 2007). Social media is changing the landscape of marketing communication. Growing use and popularity of social media tools like Facebook, LinkedIn, MySpace, Twitter, Flicker, Digg, Del.icio.us, Foursquare and others have compelled organisations use of social media as an integrated marketing communication tool. Consumers are making conversation on these platforms. Facebook alone has 500 million users worldwide, which accounts nearly 8% of world population and collectively, users spend more than 700 billion minutes a month in Facebook (Smith, 2010). The possibility of exposure to mass audience and high engagement are propelling organisations to use social media to communicate to their target consumers. Fortunes 500 companies have been using social media as one of the most important tool in their marketing strategy (Barnes Mattson, 2008). Increase in advertising spending on social media shows preference of marketers in social media against traditional media as a marketing communication tool.The growing popularity of internet business such as google and social networking sites (SNS) like Facebook have increased the use of social media in advertising. Advertising spending in the social networking area is estimated to be $865 million, with a projected value of $2 billion by 2011, or almost 8.5% of total online spending (eMarketer, 2006 cited in Gangadharbatla, 2008). Facebooks  £525 million revenue from advertising in 2009 (Smith, 2010) shows the magnitude of growing popularity of scoial media as a marketing communication tool. Marketers are shifting their marketing spending from traditional means of communication to digital ones, focusing on search, dispaly ads and social networking. Marketers who believe that most important way to improve communication effectiveness is to shift investment from traditional channels to digital channels are increasing. Another noticable changes is to shift advertising spending from awerness and brand building to promotional marketing (Ramsey Douglas, 2010). According to a 2009 survey, conducted by the Association of National Advertisers (ANA) and Marketing Management Analytics (MMA), most marketers say that they plan to increase their budgets for interactive marketing by pulling funds out of traditional media. Survey shows that U.S. companies moved total of $60 billion from traditional media into online marketing in 2009 itself, which represents a major shift from traditional marketing to digital marketing in an effort to increase marketing effectiveness. Research shows that after the corporate website, the most effective way to communicate with prospects is through social media. As many as 80% of U.S. companies are using social media in their marketing efforts, either placing ads on sites, monitoring sites for chatter about their brands, or engaging directly through sites like Facebook. For most marketers two prime objectives for usiing social media are enhancing brand awareness and deepening realationships with consumers. Many others use social media to expand to new audiences and acquire new customers (StrongMail, 2009). Social Media enables customer to talk to one another, which is an extention of traditional word-of-mouth communication (Mangold Faulds, 2009). The role of social media giving customer to communicate to one another is unique from traditional marketing communication. In his book The New Influencers, Gillin (2007) says that Conventional marketing wisdoms has long held that a dissatisfied customer tells ten people. But that is out of date. In the new age of social media he or she has the tools to tell [billions] consumers in few hours. The Internet has become a mass media vehicle for consumer-sponsored communications. It now represents the number one source of media for consumers at work and the number two source of media at home (Rashtchy, Kessler, Bieber, Shindler, Tzeng, 2007). Consumers are turning away from the traditional sources of advertising: radio, television, magazines, and newspapers. Consumers also consistently demand more control over their media consumption. They require on-demand and immediate access to information at their own convenience (Rashtchy et al., 2007; Vollmer Precourt, 2008). Social media is perceived by consumers as a more trustworthy source of information regarding products and services than corporate-sponsored communications transmitted via the traditional elements of the promotion mix (Foux, 2006). There are varying levels of trust and credibility among marketing channels: pretty low for ads, more so for traditional media and even lower for brand websites. Social media leverage the trust that users have with one another. This is well proven fact in marketing that most effective influencers in buying decisions are friends and family. Social media has been providing consumer different platforms to communicate easily with friends and family quickly and effectively. Recommendations from friends and acquaintances, particularly those people we think are most like ourselves, garner the highest trust. Almost three-fourths of customers consult product reviews before making a purchase, and more than half have made a purchase based on consumer reviews. They create transparency and establish trust to prospects (Ramsey Douglas, 2010). Marketers use several methods to improve consumer retention. Social media is becoming an important part of consumer retention and is giving companies new ways to tap into consumer mindset. A survey conducted by King Fish Media (2009) shows that 72% of US marketing managers, who participated in the survey, believes that social media is the most effective way to communicate with current consumers. Social media leave behind the old model of one- to- one communication and enable communication from one to many or many- to- many. Social media such as blogs, tweets, wikis, and social networks are all about speeding up and enriching communication. Social media tools bring the advantages of flatter, more democratic and presumably more effective communication networks (Hawn, 2009). The advent of social media challenge traditional type of intrusive and one way communication. Social media offer multi -dimensional communication among marketers to consumers, consumers to consumers and consumers to marketers. Social media is a great tool for listening to consumers and improving products and services using feedback and suggestion from consumers. Understanding the speed and breadth of response to a consumer issue is crucial in social media (Econsultancy, 2009). Mangold Faulds (2009) argue that social media is a hybrid element of the promotion mix because it combines characteristics of traditional IMC tools (companies talking to consumers) with a highly magnified form of word-of-mouth (customers talking to one another) wherby marketing managers cannot control the content and frequency of such information. Consumers ability to communicate with one another limits the amount of control companies have over the content and dissemination of information. In the era of social media, consumers have greater access to information and great command over media consumption than ever before (Vollmer Precourt, 2008). In the era of social media, marketing managers control over the content, timing, and frequency of information is being severely eroded. In the new communication paradigm, information about products and services also originates in the marketplace. This information is based on the experiences of individual consumers and is channelled through the traditional promotion mix. The traditional communication paradigm, which relied on the classic promotional mix to craft IMC strategies, must give way to a new paradigm that includes all forms of social media as potential tools in designing and implementing IMC strategies. Contemporary marketers cannot ignore the phenomenon of social media because it has rapidly become the de facto modus operandi for consumers who are disseminating information on products and services (Mangold Faulds, 2009). In this section researcher tried to gain insights about social media from available literatures and its uses in marketing communication. In following section researcher reviews of existing literature on social networking site Facebook and its uses by students, motives of use and use of Facebook in selection of universities, which is the main purpose of this study. The Facebook: Facebook is very popular social networking sites, which gives user an opportunity to create personal profile (include general information like education background, work background, and favourite interest), build a friend networks who have Facebook account, upload and share photos, put comment, show liking or agreeableness on any subjects, issues, comments, products and brands through like button, write notes and create news and many more. Facebook members can also join virtual groups based on common interests, see what classes they have in common, and learn about others hobbies, interests, tastes, and romantic relationship statuses through the profiles (Ellision, Steinfield, Lampe, 2007). It also has an option to add specific applications to further personalise ones profile (Rosmarin, 2007). People mostly use it to make friends, networking with friends, share links and videos, and learn more about the people they meet (Reuben, 2008). A Harvard undergraduate student and a programmer Mr. Mark Zuckerberg along with his friend Eduardo was set up Facebook.com in February 2004 at Harvard University dorm as an online student directory for only Harvard students (Cassidy, 2006; Mayer Puller, 2007; Boyd Ellison, 2007). To join a user had to have a Harvard.edu email address. Facebook extended beyond Harvard to other Ivy League school in spring 2004. In fall 2004 Facebook.com had added websites to several hundred of colleges and university, then later expanded to any university students having an university e-mail and now anyone over age 13 with an valid e-mail account can join Facebook (Reuben, 2008). Mr. Zuckerberg, who set up Facebook at his early 20 (now 26), has grown it into a business worth an estimated  £15 billion (Smith, 2010). Facebook has now become habitual and a part of everyday life for 500 million users worldwide. Facebook has reached almost eight percent of world population with meteoric rise of its users from 150 millions in January 2009 to 500 million in 2010 (Smith, 2010). Today, Facebook is the number one social networking site beating MySpace, LinkedIn, Foursquare etc. Facebook is third popular online brand after Google and MSN respectively. According to Nielsen survey (April, 2010) 54% worlds internet population visiting Facebook and spends 6 hours per person every month. On average user create 90 pieces of content every month, 30 billion pieces of content (web links, news, blogs etc) are shared each month, more than 3 billion pictures are uploaded every month, there are more than 60 million status updates a day and have an average of 130 friends (Smith, 2010). Collectively, users spend more than 700 billion minutes a month on Facebook. Alex Burmaster, of research agency Nielsen Online said: Facebook has become a phenomenon of our time, its become almost like a mobile phone, [and] people cant imagine their lives without it. Popularity of Facebook among Colleges and Universities Students: Origin of Facebook is directly associated with university students. Facebook was set up by a university student as an online student directory. Initially, it was restricted to users with a harvard.edu email address and was confined to colleges and universities students and staffs. It was officially open to non-academic and non-US based users in September 2006 (Joinson, 2008; Reuben, 2008). Facebook has become a number one choice among universities students. According to Pew Research Centers survey nearly three quarters (73 percent) of online teens and an equal number (72 percent) of young adults use social networking sites. The survey also reveals that among adults 18 and older Facebook is most preferred choice; 73% have profile on Facebook, 48% own profile on MySpace and 14% use LinkedIn (Lenhart, Purcell, Smith, Zickuhr, 2010). According to previous survey by Pew Center 50% of young adult social network users had profile in MySpace, 22% had profile on Facebook and only 6% had a profile on LinkedIn (Lenhart, A., 2009). The recent survey also shows that among adult profile owners with high school degree or less, 64% have a profile on MySpace, 63% have profile on Facebook and just 3% have LinkedIn profile. Adults with at least some college experience, 78% have profile on Facebook, where 41% have a profile on my space and 19% have a LinkedIn profile (Lenhart, et. al, 2010). It shows the greater presence and growing popularity of Facebook among colleges and universities students. There is growing concern about universities students excessive use of Facebook. Sheldon (2008) states that 93% student had a Facebook account, on average they spent 47 minutes a day on Facebook and in overall 81% student logged into Facebook on a daily basis. Social networking sites are widely thought to have changed students communication pattern because many college/university students lives have an online component (Zywica Danowski, 2008). There is hard debate going on about the risk of students being addicted to, and spending too much time on Facebook. Those who argue about negative impact and against on students excessive use of Facebook are demanding control on students from using Facebook. Facebook has been met with criticism by educators, with suggestions that students spend too much time on Facebook and find it addictive (Bugeja, 2006). Others, who believe control is not the right options, are suggesting attract and encourage students for its academic and positive use. Some studies have shown advantages of Facebook use for undergraduate students to assist and adjust to university life, especially those experiencing low self-esteem (Ellision, et al., 2007). Lloyd, Dean, and Cooper, (2007) concluded that students can benefit and suffer from using technology [Facebook]. Positive effects of technology [Facebook] are knowledge acquisition, socialisation and entertainment. However, negative effects include that students tend to be less healthy and passive in off-line activities when their sole purpose is for entertainment, which has a direct effect on their academic success, personal relationships, and wellness. Students Motives for Facebook Use: People use media to gratify their various communication needs and wants. Uses and gratification is viewed as a psychological communication perspective which focuses on how individual use mass media and other forms of communication to fulfil their needs and wants (Sheldon, 2008; Rubin, 2002). According to the uses and gratification perspective, media use is determined by a group of key elements including peoples needs and motives to communicate, the psychological and social environment, the mass media, functional alternative to media use, communication behaviour, and the consequences of such behaviour (Rubin, 1994). McQuail, Blumler and Brown (1972) classified mostly found needs and gratifications in four categories; diversion (escape from problems, emotional release), personal relationship (social utility of information in conversation, substitute of the media for companionship), personal Identity (value reinforcement, self understanding), and information (as cited in Sheldon, 2008). These classifications were, basically, developed for audiovisual media use and researchers extendend it for internet use and developed different motivational scales for internet use over time. According to Morris, and Ogan (1996) internet fulfills interpersonal and mediated needs. Needs traditionally fulfilled by media are social interaction, time pass, habit, information and entertainment (Flaherty, Pearce, Rubin, 1998). Media fulfilled interpersonal needs such as companionship, maintenance of relationship, problem-solving and persuation (Flanagin Metzger, 2001). LaRose, Mastro, and Eastin (2001) found that the expectation of finding enjoyable activities online predicted the amount of online media consumption. Song, LaRose, Eastin, and Lin (2004) identified virtual community as a new gratification that strengthen comunication with people met on internet. This definition contrast with relationship maintenance focused to maintain relationship with existing acquaintances (Song et al., 2004). Uses and gratification research has usually focused on how media are used to satisfy cognitive and affective needs relating personal needs and entertainment needs (Rubin, 2002), which includes need for personal identity, escapism, and self presentation. Researchers found various gratifications of internet and SNS uses such as acquisition of information, ability to engage in interpersonal communication and socialisation (Stafford Gonier, 2004); interpersonal utility functions such as relationship building, scoial maintenance and social recognition (Leung, 2007); interpersonal relations, information, and entertainment (Ho Cho, 2006); infromation, interpersonal communication, and entertainment (Matsuba, 2006). There has lot of research done about students motives in using Facebook. Majority of the previous research found friending, time pass, flirt and find new friends are the students prime motives to use Facebook. According to Coley (2006) most students use Facebook for fun to organise parties, and to find dates. They use it to find people with similar interest, peer who are in same class, and with whom they feel a sense of community and connectedness and its become habit to those who are already in online. Urista, Dong, and Day, (2009) in their study what motivates young adults to use SNS (MySpace and Facebook) found that individual use SNS to fulfill their needs and wants, which includes efficient communication, convenient communication, curosity about others, popularity and relationship formation and reinforcement. Ellision, et al. (2007) suggest that Facebook is mostly used to maintain or reinforce existing offline relationships, as opposed to establishing new ones online. There is usually some common offline activity among individuals with friends one another, such as a shared class or extra curricular acitivity. Lampe, Ellison, and Steinfield (2006) found that Facebook users engage in searching for people with whom they have an offline connection more than they browse for new people to meet. Sheldon (2008) conducted a survey of 172 students and found that large porportion of students use Facebook to maintain relationship with people they already know, majority of students also visit Facebook for time pass like when feel bored or get wall post update notification, significant porportion of students use Facebook for entertainment purposes and a small porportion use Facebook to develop new relationship. According to Pew Internet American Life Project survey (2009) teens and adults use Facebook to stay in touch with friends (97 percent), make plans with friends (62 percent), make new friends (52 percent), organize with others for an event, issue or cause (56 percent), and flirt (22 percent) (Lenhart, 2009). 2,251 subjects were participated in the survey. Research on Facebook is starting to emerge along with its popularity. The applications and utilities of Facebook is also constantly being developed. Most of the previous studies about motives to use Facebook was done before 2008, when Facebook was just started to emerge and not much popular as now and not much applications as now. The researcher found limited limited predictors have been used to study students motive for Facebook use. In this paper the researcher try to find out university students motives of using Facebook using new predictors. The first research question of the study is; RQ1: What are the motives of university students for Facebook use? Students Use of Facebook in Selection of Universities and Colleges: Oklahoma State Universitys study highlights a typical lifestyle of a todays student. On average each day students sleep for 7 hours, spend 1.5 hours watching TV, spend 3.5 hours online, listen to music for 2.5 hours, talk on a cell phone for 2 hours, spend 3 hours in class, spend 2 hours eating, go to work for 2 hours and study for 3 hours. This totals 26.5 hours a day, nearly half of that involve technology. Students read 8 books a year, surf t

The faces of the Goddess :: English Literature

The faces of the Goddess Throughout history women have empowered themselves by taking on many different titles and roles. This can be seen in the two allegorical fantasy novels The Mists of Avalon and Forest house, both written by Marion Zimmer Bradley. In both novels we see the female protagonists take on many different roles as they move throughout the different stages of their lives. In the novels it is believed that the Goddess shows herself in every woman. The stages and roles held by the two priestesses, Morgaine and Eilan, represent the different forms the Goddess takes. Morgaine shows the Goddess within her when she acts as the Maiden or Virgin huntress, the Mother of all men and as the Old Death-crone. These forms of the Goddess show themselves in Eilan as the Maiden, the loving Mother and the Lady of Ravens or Death-crone. Both Morgaine's and Eilan's actions throughout the novels show that they represent the three faces of the Goddess: the Virgin Maiden, the lover of men and gods; the Mother, life-giver and caretaker of men; and the Old Death-crone, killer of men. To begin, Morgaine represents the Virgin Maiden, the lover of the God and Summer-king. This is shown when Morgaine is thinking to herself about her past while weaving a spell to kill Avalloch. She is planning to set her lover Accolon on the throne in the place of Avalloch after the king Uriens dies. Morgaine speaks in her mind: Years ago she had been the Virgin Huntress, blessing the Horned One and sending him forth to run with the deer and to conquer or die as the Goddess might decree. He had come back to her... now she was no longer that Virgin, holding all the power of the Huntress. (The Mists of Avalon 671) These lines show that Morgaine had once taken the form of the Virgin Goddess who gives herself to the King Stag. She did the duty of the Maiden Goddess while she was young and a physical maiden by setting Arthur the Stag-God on his throne. This is important because she feels now that she must set the God on his throne again but this time in the form of Accolon. Morgaine worries though because she feels she no longer has the power of the Maiden Huntress to do so. This shows that Morgaine doubts that the Goddess and all her selves are within her. This occurs despite the fact that she had assumed the position of Maiden before. Morgaine is still unlearned in the ways of the Goddess and like the Maiden, she must set out on a spiritual journey toward